*This post is regularly updated. It's now up to 19. The internet is packed with hordes of marketers marketing to marketers about marketing. Which sucks when you're trying to up your game. But every once in a while, I come across an article, book, or slide deck that actually educates, with [...]
84% of Americans think they know the difference between fake news and real news. They’re wrong. A Buzzfeed survey found that 75% of Americans have been fooled. We may be on the lookout but fake news still penetrates our hardened Internet attention defenses. This is an unmitigated disaster for media producers and consumers, [...]
This isn’t unique to marketing. In the field of biomedicine alone, two papers are published every minute on PubMed. And they’re also turning to aggregators. But here’s the thing - aggregators that control information overload doesn’t actually improve how well people remember things.