These are my key takeaways from a a social media panel at Amuta21C.
(Interested in hearing me talk? Head on over here).
Devise a master plan
Social media activity is part of a broader strategic communication plan.Using a broader plan, determine a goal-oriented, audience-specific social media plan. Quick steps to guide your social media planning:
1. Define organizational communication goals (Are you going for visibility, lead generation, customer support or something else?)
2. Define your target audience (Don’t hold yourself back to only one)
3. Create omni-channel plan
4. Create KPIs to benchmark success (follows, shares, conversions)
5. Provide the value that people want, not what you think they need
Remember: Social media isn’t one to many; it’s one to one to one to one.