I was born in Chicago and moved to Israel in high school. Once completed, I was drafted into the military through an elite track that sent me to Hebrew University, where I studied Psychology and International relations.
In the IDF, I served as an officer in a variety of roles that leveraged communication and psychology, first in the IDF’s Foreign Affairs Department and then in a strategic communication planning role in the Planning Directorate.
My final military position was as the IDF Spokesperson to North American Media, where I ran a large desk devoted to crafting and conveying strategic messaging to the largest media and production companies in the world, from Buzzfeed to the Wall Street Journal and National Geographic to CNN. Additional responsibilities included coordinating combined public relations activities with the United States Military and trying to look good in a uniform.