What if you could drop over $100,000 to see how much production value actually impacted ROI? In this episode, I talk to Wistia's marketing director about growth funnels, the importance of a story, killer video ad distribution, and more.
ahrefs may be a SEO company but there's a ton of thought that goes into creating the outstanding content. And, surprise, SEO plays an important role in it.
Toilets, Toothpaste, and Don't Open This Email: Matthew Smith, Founder of Really Good Emails Over 280 billion emails are sent every single day. Which makes it hard to get yours opened when you need it to be opened. So I went to the person who clearly knows that makes an email good, [...]
How would one of the world's largest data analytics platforms determine homepage messaging? With data, of course. Oh, and a fool-proof process.
Nailing the Niche with Todoist’s Brenna Loury Links: iTunes | Anchor | PocketCasts Episode 05 Published: May 23, 2018 Guest: Brenna Loury, Head of Marketing at Doist In this episode, we talk to Brenna Loury about how Toidoist became such a runaway success in the incredibly crowded productivity space. We also talk about real practical [...]
Donuts and Practically Free Super Bowl Ads with Bodil Eriksson Links: iTunes | Anchor | PocketCasts Episode 4 Published: April 2, 2018 Guest: Bodil Eriksson, CEO of Volvo Cars Mobility, former EVP of Volvo Cars North American This episode explores the concept of triggers, internal or external drivers that make us tick. Kicking off with some deliciously smelling [...]
Touch Up Paint & Growth Hacks With Rand Fishkin Links: iTunes | Anchor | PocketCasts Episode 3 Published: March 12, 2018 Guest: Rand Fishkin, CEO of SparkToro and founder of Moz This episode, featuring Rand Fishkin (aka the godfather of SEO), drills down on growth hacks and the role they should play as part of [...]
Drift's CEO, David Cancel, joins Two Minute Marketing to share how to build defensibility among competitors...and what customers actually want