What you give airtime to will expand

Summary

Summarized wtih ChatGPT

Focus on what you can do instead of what you can’t to improve communication and influence. Redirect conversations by briefly mentioning limitations and then shifting to solutions. This approach helps you maintain a positive outlook and keep others engaged.

Key Takeaways:

1. Use the structure: “I can’t do that, but I can do this.”
2. Minimize negativity to avoid losing attention.
3. Repeat positive ideas to reinforce their importance.

Highlights from Article

First, the thing you give airtime to tends to grow in importance in people’s minds.

Second, if you want an idea to feel more real, you should talk about it more. Repeat it more than you think you have to. You want to socialize the message, talk about it in different ways, share examples, link it to other ideas people already know, etc. All of this airtime reinforces the idea and makes it more concrete.

• Need to talk about the same ideas that you are trying to spread more often than you might think

Third, this gives you more agency to influence the conversation in the direction you want it to go.

All material owns to the authors, of course. If I’m highlighting or writing notes on this, I mostly likely recommend reading the original article, of course.

See other recent things I’ve read here.