Just came across this gem of an ad campaign for the NY Lottery. Fantastic visual style and incredible copy that has you thinking like you might like to think a billionaire thinks. I (think) I love it.

Awesome NY Lottery Campaign. Find more here.

Awesome NY Lottery Campaign. Find more here.

I’m glad I didn’t come across this when it came out, letting me discover it now. There is just something about the sparse visual horizon that draws you into the character’s psyche. This is all win.

Via Aron Fried

[Tweet “Lots of money leaves you time to worry about the real important stuff via @aronfried http://cargocollective.com/aronfried/NY-LOTTERY-BRAND-CAMPAIGN”]