Eytan Buchman
VP Marketing @ Freightos
♡ Marketing

Thoughts on marketing, technology and hummus2018-06-11T03:53:38+00:00

Thoughts on Marketing, Strategy and Hummus

Questions, Not Answers: Keeping Marketing On Track

TL;DR: Real progress comes from clearly defined obstacles or problems. Challenging working assumptions with fundamental questions on a regular basis is an incredible way to stay focused.  There's nothing uniquely 21st century about innovation, or technologically-driven efficiency. Even hockey-stick growth has been around for over two centuries. And while there was [...]

October 20th, 2016|Categories: Insights, Marketing Strategy|

Uber, Air BnB and Moneyball: The Truth About Disruption

I came across this scene in Moneyball (great movie, you should watch it) and immediately knew he was describing the fight that Uber, AirBnB and every other really innovative startup is fighting. Check it out: My attempted transcription: I know you've taken it in the teeth out there, but the first guy through [...]

July 3rd, 2014|Categories: Startups|

Social Media Day Jerusalem

Thanks for popping by! You can check out my main points from tonight's Mashable Jerusalem event here. Got comments? Well, if you were listening, you know what to do. The biggest trend in online marketing is... Context. The inbound/outbound marketing dichotomy is going...going...going...gone. Until now, prospects were either looking or [...]

June 30th, 2014|Categories: Social Media|

QOTD: New Yorker on Disruption

Came across this quote in a fantastic piece by Jill Lepore in The New Yorker about the disruption industry. Startups are ruthless and leaderless and unrestrained, and they seem so tiny and powerless, until you realize, but only after it’s too late, that they’re devastatingly dangerous: Bang! Ka-boom! Think of [...]

June 26th, 2014|Categories: Insights|