Thoughts on marketing, technology and hummus2018-06-11T03:53:38+00:00

Thoughts on Marketing, Strategy and Hummus

Scaling a 10K+ Reader B2B Newsletter in 2 hours/month [How To]

The I’m-too-busy-to-read-this overview: Newsletters that provide value are damn helpful You can automatically curate them by combining Twitter lists, internal Slack channels, and some clever Zapier kung-fu (I walk though this process below) My personal favorite newsletter metrics to track are user interactions for prospect segmentation and opens/sends Facebook [...]

February 8th, 2018|Categories: Content Marketing, Email, Marketing Strategy|

Zapier’s 3 Steps To Build A Die-Hard User Base

The I’m-too-busy-to-read-this overview: Get to know your high-expectation user who can recognize maximum product benefit. A brand that speaks your users’ language is a force multiplier. Experiencing user pain first-hand is a must to nail product messaging. Find the forums where your users spend time. Spend all day there. Run [...]

January 8th, 2018|Categories: Branding, Insights, Marketing Strategy, Startups|

6 Content Marketing Lessons From Fake News

84% of Americans think they know the difference between fake news and real news. They’re wrong. A Buzzfeed survey found that 75% of Americans have been fooled. We may be on the lookout but fake news still penetrates our hardened Internet attention defenses. This is an unmitigated disaster for media producers and consumers, [...]

April 5th, 2017|Categories: Content Marketing, Marketing Strategy|

Playbooking Creativity: 6 Recipes From Real Creators

The recipe for the internet is 99.9% crap, 0.1% creative inspiration. Unfortunately, like most digital marketers, I've played my fair role in creating crap. But hiding under the mountains of terrible articles are incredible, mind-blowing pieces. Articles that trigger a sense of longing before you even reach the end. Videos you can't stop watching. [...]

December 14th, 2016|Categories: Insights, Marketing Strategy|Tags: , |

Questions, Not Answers: Keeping Marketing On Track

TL;DR: Real progress comes from clearly defined obstacles or problems. Challenging working assumptions with fundamental questions on a regular basis is an incredible way to stay focused.  There's nothing uniquely 21st century about innovation, or technologically-driven efficiency. Even hockey-stick growth has been around for over two centuries. And while there was [...]

October 20th, 2016|Categories: Insights, Marketing Strategy|
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