2019 Next Case Presentation

Posted on Dec 5, 2019
Reading time: 1 minute Tags: Marketing Planning Presentations PDF Content Marketing ABM

Marketing conferences are fluff. Or usually are.

Which is why I appreciate NextCase’s approach – a series of twenty minute case studies, focusing on things that actually worked. The following is the deck I presented at the NextCase 2019 event,focusing on account-based content distribution and a methodology for low-cost leads at scale from pre-defined target audiences.

Oh, the title? How one report drove engagement from 50% of our total addressable market​.

B2B Content Doesn’t Need to Suck: A Case Study on Bespoke Content

B2B Content Doesn't Need to Suck: A Case Study on Bespoke Content from Eytan Buchman

If you liked this slide deck, take a look at my marketing podcast, Marketers in Capes.