EB.

👋 I’m Eytan. I love thoughtful marketing that earns attention. I also like nice socks.

I help global trade tick as CMO at Freightos (LinkedIn). I share marketing thoughts, read a lot, decimate 🍕, consult on B2B marketing, and had a marketing podcast.

Last Thing I Read
Your buyer doesn't care (but it's your job to change that)
(Apr 1, 2025)

Three Latest Posts I Wrote

Running SEO & PR Like 2025 - Marketing Envy Meetup Recap posts
Feb 26, 2025 | Reading time: 4 minutes

The Death of Brand Guidelines - Swipe Files for Company AI Usage posts
Feb 13, 2025 | Reading time: 5 minutes

The Indispensable Productivity and Media Mac Apps I'm Using In 2025 posts
Jan 4, 2025 | Reading time: 7 minutes

See all posts →

Favorite reads

The Illusion of Trust: The Declining Credibility of...Everything posts
Jun 15, 2024 | Reading time: 20 minutes

Lessons in Launching a Global Marketing Podcast posts
Jun 2, 2020 | Reading time: 13 minutes

19 Timeless Reads That Will Make You A Better Digital Marketer posts
Aug 2, 2017 | Reading time: 4 minutes

Playbooking Creativity: 6 Recipes From Real Creators posts
Dec 14, 2016 | Reading time: 5 minutes

Speaking etc.

Speaking at AI Search Summit 2025 Speaking event
March 2025 | Source: AI Search Summit

Wix Podcast Appearance Podcast
March 2025 | Source: Wix Studio Funnel Vision

BBC Radio Interview Radio
March 2025 | Source: BBC

View all speaking engagements →

Wanna talk marketing? Or anything else? Drop me a line here.