👋 I'm Eytan. I love unique & thoughtful marketing that earns attention. I also like nice socks.

I help global trade tick as Freightos' CMO. I (occasionally) interview marketing heroes on Marketers in Capes, share marketing thoughts, read a lot, decimate pizza, and love keyboard shortcuts. I also work with some outstanding tech companies to help out with their marketing.

You can get updated when I post new things here or keep on scrolling for the latest.

Five Latest Posts

Building Your Personal GPTposts

My Formula for Webinars That Don't Suckposts

The Indispensable Productivity and Media Mac Apps I'm Using In 2024posts

Niche, Owned, And Package-Agnostic: Three Rules for Modern Content Marketingposts

Three Shorthand Rules for Creating Better Contentposts

Favorite reads

Lessons in Launching a Global Marketing Podcastposts

19 Timeless Reads That Will Make You A Better Digital Marketerposts

Playbooking Creativity: 6 Recipes From Real Creatorsposts

Wanna talk marketing? Or anything else? Drop me a line here.