Articles I Wrote
Sometimes the best way to clarify an idea is to get it down on paper. The articles below are general thoughts, best practices or ideas related to marketing, AI, media and cookie batter. I try to only write when I have something interesting to say but would be the first to admit that I don’t always live up to it. Smash the Subscribe button if you’d like to get notified by email when I post.Articles
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Every Research-Backed Way to Be More Convincing to an LLM (The Complete Cheat Sheet)
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Ramp's Data Marketing Teardown: How They Turned 'Corporate Spend Exhaust' Into a Newsroom (And a Distribution Engine)
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How to Win Attention When the Internet is Drowning in Slop
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The 'Hard Signal' Protocol: A Framework for Data Marketing
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Redfin's Data Marketing Play Teardown: From Housing Metrics to Media Megaphone
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Brex's Data Marketing Play Teardown: The Spend Signals Behind AI
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Profound's Data Marketing Play Teardown: The Data Behind AI Search
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Rolling Out AI That Actually Sticks
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People Will Lose Their Jobs Because of AI (And Why That's Your Career Wake-Up Call)
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Running SEO & PR Like 2025 - Marketing Envy Meetup Recap
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The Death of Brand Guidelines - Swipe Files for Company AI Usage
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The Indispensable Productivity and Media Mac Apps I'm Using In 2025
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Digital Marketing in 2025: How Communication Changes Everything
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AI Dad Hacks (Or How I Learned to Stop Worrying and Love the Bot)
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AI Content Creation Process
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Capturing Your Own Brilliance with AI
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Making an AI Assistant With Always-Updated Data
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Screw Start With Why: The Problem With Internet Advice
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Validating Marketing Channels - When You Know, You Know
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Creating Standout Content: How to Push Back on an Increasingly Junky Internet
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Get ChatGPT in Google Sheets for Practically Free
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Seven Ways People Know That You Are Writing With ChatGPT
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The Illusion of Trust: The Declining Credibility of...Everything
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Building Your Personal GPT
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My Formula for B2B Webinars That Don't Suck
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Niche, Owned, And Package-Agnostic: Three Rules for Modern Content Marketing
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Three Rules for Creating Better B2B Marketing Content
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A Guide To Recording Authentic-ish Video Walkthroughs
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Expertise Amplification: Perfecting B2B Content for Prospects Who Out-Expert You
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5 PR Marketing Truths That Will Supercharge Your B2B Media Game
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Creating Content in an AI Content World
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Finding your (AI) Brand Voice
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Eytan's Magical Unicorn Blinding Superness Blondie
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Lessons in Launching a Global Marketing Podcast
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Children’s Books….Remade For Corona
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2019 Next Case Presentation
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Seven Startup Branding Lessons Learned the (Very) Hard Way
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Planning for Busy Season – Marketing Cadences
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Weapons of Trust: How The New York Times Turned Brand Trust Into Profit
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The Mac Productivity Toolkit (20 Mac Apps That Will Change Your Life)
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Account-Based Content Marketing: Three Case Studies
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Bulk Extract Logos from Emails - Hack of the Day
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Three Lessons From Mixpanel’s Amazing Homepage
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Scaling a 10K+ Reader B2B Newsletter in 2 hours a month
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Zapier’s 3 Steps To Build A Die-Hard User Base
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19 Timeless Reads That Will Make You A Better Digital Marketer
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6 Content Marketing Lessons From Fake News
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Life for Marketers Is About To Get Harder. Here’s Why.
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Playbooking Creativity: 6 Recipes From Real Creators
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A Call for Imaginary Marketing Conversations
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Questions, Not Answers: Keeping Marketing On Track
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20+ Drivers of the Best Startup Referral Plans
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Uber, Air BnB and Moneyball: The Truth About Disruption
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What Would You Do…If You Saw An Awesome Ad Campaign
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QOTD: New Yorker on Disruption
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Takeaways from Amuta21C Panel