Articles I Wrote (All Articles) - EB.
Articles I Wrote
Sometimes the best way to clarify an idea is to get it down on paper. The articles below are general thoughts, best practices or ideas related to marketing, AI, media and cookie batter. I try to only write when I have something interesting to say but would be the first to admit that I don’t always live up to it. Smash the Subscribe button if you’d like to get notified by email when I post.
Articles
The 'Hard Signal' Protocol: A Framework for Data Marketing Dec 23, 2025, Reading time: 5 minutes
Redfin's Data Marketing Play Teardown: From Housing Metrics to Media Megaphone Dec 18, 2025, Reading time: 7 minutes
Brex's Data Marketing Play Teardown: The Spend Signals Behind AI Nov 25, 2025, Reading time: 11 minutes
Profound's Data Marketing Play Teardown: The Data Behind AI Search Nov 24, 2025, Reading time: 9 minutes
Rolling Out AI That Actually Sticks Jul 17, 2025, Reading time: 5 minutes
People Will Lose Their Jobs Because of AI (And Why That's Your Career Wake-Up Call) Jun 18, 2025, Reading time: 14 minutes
Running SEO & PR Like 2025 - Marketing Envy Meetup Recap Feb 26, 2025, Reading time: 4 minutes
The Death of Brand Guidelines - Swipe Files for Company AI Usage Feb 13, 2025, Reading time: 5 minutes
The Indispensable Productivity and Media Mac Apps I'm Using In 2025 Jan 4, 2025, Reading time: 7 minutes
Digital Marketing in 2025: How Communication Changes Everything Dec 20, 2024, Reading time: 11 minutes
AI Dad Hacks (Or How I Learned to Stop Worrying and Love the Bot) Dec 8, 2024, Reading time: 3 minutes
AI Content Creation Process Nov 6, 2024, Reading time: 21 minutes
Capturing Your Own Brilliance with AI Oct 8, 2024, Reading time: 5 minutes
Making an AI Assistant With Always-Updated Data Sep 29, 2024, Reading time: 4 minutes
Screw Start With Why: The Problem With Internet Advice Aug 28, 2024, Reading time: 9 minutes
Validating Marketing Channels - When You Know, You Know Aug 20, 2024, Reading time: 5 minutes
Creating Standout Content: How to Push Back on an Increasingly Junky Internet Aug 4, 2024, Reading time: 10 minutes
Get ChatGPT in Google Sheets for Practically Free Jul 1, 2024, Reading time: 6 minutes
Seven Ways People Know That You Are Writing With ChatGPT Jun 18, 2024, Reading time: 4 minutes
The Illusion of Trust: The Declining Credibility of...Everything Jun 15, 2024, Reading time: 20 minutes
Building Your Personal GPT May 27, 2024, Reading time: 12 minutes
My Formula for B2B Webinars That Don't Suck Apr 4, 2024, Reading time: 3 minutes
Niche, Owned, And Package-Agnostic: Three Rules for Modern Content Marketing Feb 11, 2024, Reading time: 5 minutes
Three Rules for Creating Better B2B Marketing Content Jan 25, 2024, Reading time: 4 minutes
A Guide To Recording Authentic-ish Video Walkthroughs Jan 16, 2024, Reading time: 8 minutes
Expertise Amplification: Perfecting B2B Content for Prospects Who Out-Expert You Jan 9, 2024, Reading time: 8 minutes
5 PR Marketing Truths That Will Supercharge Your B2B Media Game Jan 2, 2024, Reading time: 9 minutes
Creating Content in an AI Content World Jun 30, 2023, Reading time: 3 minutes
Finding your (AI) Brand Voice Jun 15, 2023, Reading time: 2 minutes
Eytan's Magical Unicorn Blinding Superness Blondie Sep 2, 2022, Reading time: 2 minutes
Lessons in Launching a Global Marketing Podcast Jun 2, 2020, Reading time: 13 minutes
Children’s Books….Remade For Corona Apr 22, 2020, Reading time: 2 minutes
2019 Next Case Presentation Dec 5, 2019, Reading time: 1 minute
Seven Startup Branding Lessons Learned the (Very) Hard Way Nov 19, 2019, Reading time: 10 minutes
Planning for Busy Season – Marketing Cadences Jul 30, 2019, Reading time: 1 minute
Weapons of Trust: How The New York Times Turned Brand Trust Into Profit Mar 10, 2019, Reading time: 5 minutes
The Mac Productivity Toolkit (20 Mac Apps That Will Change Your Life) Jan 7, 2019, Reading time: 12 minutes
Account-Based Content Marketing: Three Case Studies Nov 21, 2018, Reading time: 1 minute
Bulk Extract Logos from Emails - Hack of the Day Nov 12, 2018, Reading time: 2 minutes
Three Lessons From Mixpanel’s Amazing Homepage Jun 7, 2018, Reading time: 2 minutes
Scaling a 10K+ Reader B2B Newsletter in 2 hours a month Feb 8, 2018, Reading time: 7 minutes
Zapier’s 3 Steps To Build A Die-Hard User Base Jan 8, 2018, Reading time: 4 minutes
19 Timeless Reads That Will Make You A Better Digital Marketer Aug 2, 2017, Reading time: 4 minutes
6 Content Marketing Lessons From Fake News Apr 5, 2017, Reading time: 5 minutes
Life for Marketers Is About To Get Harder. Here’s Why. Jan 23, 2017, Reading time: 4 minutes
Playbooking Creativity: 6 Recipes From Real Creators Dec 14, 2016, Reading time: 5 minutes
A Call for Imaginary Marketing Conversations Nov 7, 2016, Reading time: 4 minutes
Questions, Not Answers: Keeping Marketing On Track Oct 20, 2016, Reading time: 5 minutes
20+ Drivers of the Best Startup Referral Plans Oct 7, 2016, Reading time: 9 minutes
Uber, Air BnB and Moneyball: The Truth About Disruption Jul 3, 2014, Reading time: 1 minute
What Would You Do…If You Saw An Awesome Ad Campaign Jun 27, 2014, Reading time: 1 minute
QOTD: New Yorker on Disruption Jun 26, 2014, Reading time: 1 minute
Takeaways from Amuta21C Panel Jun 24, 2014, Reading time: 2 minutes