Hey, I'm Eytan Buchman.

What I Actually Do

I’m the Chief Marketing Officer at Freightos (Nasdaq: CRGO) — the global freight booking platform. I oversee marketing across Freightos and WebCargo, connecting 2,000+ logistics providers to airlines and ocean carriers. I led marketing from when Freightos was a <10 person company to a Nasdaq-traded global platform that — in some countries — handles over 20% of cargo in our scope.

My focus areas: data marketing, B2B brand strategy, and AI integration into marketing workflows.

What I Write About

I write about the things I’m actually doing — not theoretical frameworks from a consulting deck. Everything on this site comes from running marketing at a real company with real stakes.

• Data marketing — turning proprietary company data into media assets and growth engines. This is the thing I’m most known for.
• AI in marketing — practical AI adoption, LLM content optimization, workflow integration, and building personal GPTs
• B2B content strategy — content that earns attention rather than gaming distribution
• Brand and trust — how to build durable credibility in a low-trust market

Where I’ve Been Published / Quoted

• New York Times — Profiled as a “freight nerd” covering pandemic supply chain impacts
• Wall Street Journal — Quoted on freight market trends and pricing data
• Business Insider — Shipping crisis and holiday supply chain coverage
• BBC Radio — Interview on global trade and logistics technology
• Jerusalem Post — Feature on Israeli tech and logistics innovation

Speaking

Recent speaking engagements and appearances:

• AI Search Summit 2024 — On AI’s impact on content discovery
• Content Israel 2025 (Keynote) — Keynote on data marketing and earned attention
• Future of SEO Webinar 2025 — How AI changes SEO strategy
• Marketing Envy 2025 — B2B marketing in the AI era
• PR on the Record Podcast 2025 — Data-driven media engagement
• Wix Podcast 2025 — Marketing and AI strategy
• Marketing Academy Podcast 2026 — Latest on data marketing

View all speaking engagements →

Books

I’ve contributed to two published books on logistics and global trade:

• Disrupting Logistics — On the digital transformation of freight
• Global Logistics — Perspectives on international supply chain management

A Little More

Originally from Chicago. Live in Israel with my wife and three incredible kids. Background in strategic communication, PR, and excessive cookie baking.

On the side, I also tinker with a few smaller products — Switch, which is reimagining web experiences for agentic AI, and MoreJuicy, a pilot for B2B influencer marketing.

Want to Work Together?

Beyond Freightos, I help startups and organizations improve strategic positioning and branding, go-to-market, content, brand and marketing strategies. I refuse to deal with BS that wastes my time and yours. I love the companies I work with and only get involved when I'm confident I can drive hard value. Value in the sense of revenue and users, not fluff.

Book 45 minutes — I promise not to pitch anything. I’m not a consultant. I’m just a CMO who’s done this enough times to have opinions.

Or just reach out here.