B2B is hard.
Getting attention, especially from senior decision makers, is down-right impossible. And outbound sales just isn’t the way to go. So while buyers are building up castle walls to push back against the attention-grabbers, most marketers are responding with brute force, trying to knock down the walls.
What if you could get someone to open up the gates instead?
Account-based marketing is the art (yes, art) of doubling-down on key prospects and companies, creating an incredibly compelling customer journey so they practically slide down a WD40’d Slip-n-Slide into your product.
And one of the best ways to support that is by leveraging account-based content. Well.
And wouldn’t you know it.
That’s exactly what I spoke about at Content Israel 2018 in November 2018, a great conference dedicated to actionable content marketing tips. And in order to share the love, here’s the slide deck I used.
Happy to hear your thoughts!
Also published on Medium.