License Plates and Choosing a Medium

Posted on Feb 26, 2018

Episode: S01E01

Podcast Guest: Eytan Buchman
Role: CMO
Company: Freightos

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Just about every government in the world requires a license plate on cars. And while the medium itself is incredibly limited, that doesn’t mean it doesn’t get noticed.

This episode of Two Minute Marketing explores how license plates still manage to get our attention…and how to use those same principles to your own advantage when marketing.

Episode Transcript