Marketing conferences are fluff. Or usually are.

Which is why I appreciate NextCase’s approach – a series of twenty minute case studies, focusing on things that actually worked. The following is the deck I presented at the event this year, focusing on account-based content distribution and a methodology for low-cost leads at scale from pre-defined target audiences.

Oh, the title? How one report drove engagement from 50% of our total addressable market​.

If you liked this, take a look at my marketing podcast, Marketers in Capes.