Planning for Busy Season – Marketing Cadences
I’m a big believer in just shipping. Not necessarily freight (although I do like that too).
Nearly all of the projects I’ve worked on that didn’t work had an element of over-production or effort that could have been avoided if I had compromised (a bit) on quality and then iterated.
In other words, if you’re working on a new marketing project, the best time to launch is usually now.
But as you evolve any given concept, timing starts to play more important role.
I recently gave a quick presentation about timing marketing activities around busy season, how to build up a cadence in advance, and the best way to get in front of prospects when the going gets tough.
There are charts and everything, so you know it’s legit.
Thanks to Marketing Envy for the opportunity. Also, if you have a second, check out this amazing presentation about ABM/Interest targeting Merav at CATO Networks gave. I loved it.