AI exposes lazy product marketers

Summary

Summarized wtih ChatGPT

AI handles the mechanical work of product marketing like drafting and rewriting.
That exposure hurts PMMs who lack taste and deep buyer insight.
Real leverage comes from curation, judgment, and understanding what truly moves buyers.

Key actions:

• Use AI for drafts and options, not for final strategy.
• Invest in buyer research and discovery to surface real tensions.
• Practice sharpening taste: test messaging, cut fluff, and pick the right angle.

Highlights from Article

AI will happily crank out more of the same. If you don’t have a strong point of view, you’ll drown in blandness. Lazy product marketing was already ineffective. With AI, it gets exposed for what it is.

Picking the right angle, cutting what’s weak, elevating what’s strong, aligning it with strategy. That’s where momentum comes from.So if you’re in product marketing, stop worrying about whether AI makes you obsolete.

All material owns to the authors, of course. If I’m highlighting or writing notes on this, I mostly likely recommend reading the original article, of course.

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