Creating space

Summary

Summarized wtih ChatGPT

Do less, to create the space to be great.

Highlights from Article

When you stop trying to win over everyone, you create space to win over the right ones.

• Focus means spending less time on the wrong stuff to spend more time on the higher ROI stuff.

When you help draining customers exit the business, you create space to spend time with 3x more easy, happy ones, who want to spend more every year while giving you positive energy.

When you stop using lazy, generic words in marketing, you create space on the page to communicate what you actually do, or who you actually are, or why anyone should care.

• Trying to do everything in marketing means you’re not going anything.

Decisions are easy when you have only one priority. Your destination is a huge mountain peak on the horizon. You can see it from everywhere. Yes to that mountain, and no to everything else. You’ll always know where you’re going, and what you’re doing next. All paths go either towards that mountain or away from it. Because of this perspective, problems won’t deter you. Most people look down at the ground, upset by every obstacle. With your eyes on the horizon, you’ll step over obstacles, undeterred. —Derek Sivers, Hell Yeah or No

All material owns to the authors, of course. If I’m highlighting or writing notes on this, I mostly likely recommend reading the original article, of course.

See other recent things I’ve read here.