EB.

EB. Eytan Buchman: Marketer + Cookie Batter Lover

👋 I’m Eytan. I love thoughtful marketing that earns attention. I also like nice socks.

I help global trade tick as CMO at Freightos (LinkedIn). I share marketing and AI thoughts, read a lot, decimate 🍕, consult on B2B marketing, and had a marketing podcast.

Last Thing I Read
A beta is like inviting guests over
(Dec 1, 2025)

Three Latest Posts I Wrote

Brex's Data Marketing Play Teardown: The Spend Signals Behind AI posts
Nov 25, 2025 | Reading time: 11 minutes

Profound's Data Marketing Play Teardown: The Data Behind AI Search posts
Nov 24, 2025 | Reading time: 9 minutes

Rolling Out AI That Actually Sticks posts
Jul 17, 2025 | Reading time: 5 minutes

See all posts →

Favorite reads

Profound's Data Marketing Play Teardown: The Data Behind AI Search posts
Nov 24, 2025 | Reading time: 9 minutes

The Death of Brand Guidelines - Swipe Files for Company AI Usage posts
Feb 13, 2025 | Reading time: 5 minutes

The Illusion of Trust: The Declining Credibility of...Everything posts
Jun 15, 2024 | Reading time: 20 minutes

Lessons in Launching a Global Marketing Podcast posts
Jun 2, 2020 | Reading time: 13 minutes

19 Timeless Reads That Will Make You A Better Digital Marketer posts
Aug 2, 2017 | Reading time: 4 minutes

Speaking etc.

From Spreadsheets to Spotlights: Building a B2B Audience with Boring Data Conference
July 2025 | Source: Content Israel 2025

How to Build a High-Value, Data-Driven PR Engine Podcast
June 2025 | Source: PR on the Record Ep. 10

Aleph Webinar: The Future Of SEO - Everything You Were too Afraid to Ask Webinar
May 2025 | Source: Aleph Webinar

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Wanna talk marketing? Or anything else? Drop me a line here.