Early Stage Brand Design

Summary

Summarized wtih ChatGPT

When you are building a startup some things are cyclical. One of the things that constantly cycles through is the idea that a visual rebrand will be the thing that helps you find the next S-curve and grow. I found myself there multiple times with groupme and fundera. It’s part of the laws of physics of startup building. Almost all of the time this does not move the needle. What most every company needs is some brand design - a logo and marketing website - that’s good enough and a style guide …

Highlights from Article

So they go and try to find the best design agency out there, or the one the flashy company that just raised $100m used and get on a waiting list and pay $80k-$100k for a full 3 months long brand design work endeavor. Then they relaunch their brand and expect the world to shake and literally nothing happens. Time and money down the drain. But most importantly time and energy.

If you insist that terrific brand design is a must have then what you really need at the early stage is to work with someone competent who will charge you anywhere between $0 to $20k maximum for some brand design work that is good enough. This includes your marketing website along with a style guide you can use to build your product. Get it, implement it, put it behind you, and move on. Good enough is the name of the game for this stuff at the early stages.

All material owns to the authors, of course. If I’m highlighting or writing notes on this, I mostly likely recommend reading the original article, of course.

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