How to Build a Brand that Performs & Prove It

Summary

Summarized wtih ChatGPT

Building a strong brand involves consistent representation across all channels, especially on your website, which should effectively tell your brand’s story. Metrics are essential for measuring the impact of branding efforts, as they can link improvements to increased leads and conversions. A dedicated approach to brand guidelines and regular assessments can help marketers illustrate their brand’s value to leadership.

Key Takeaways:

1. Ensure your website reflects your brand consistently and compellingly.
2. Regularly track and measure key metrics to demonstrate the impact of branding efforts.
3. Create and maintain comprehensive brand guidelines that evolve with your company.

Highlights from Article

“Brand should shine through as much as possible during any interaction with the company.”

Their tone of voice guidelines alone are 30-40 pages long.

“Fortunately, people aren’t afraid of scrolling anymore. Our hero must hook the audience, but we can continue our story with a compelling video and use cases under the fold. We wanted a lot of motion because we deal with the world of video.”

• More comfort with scrolling

All material owns to the authors, of course. If I’m highlighting or writing notes on this, I mostly likely recommend reading the original article, of course.

See other recent things I’ve read here.