What content works well in LLMs?

Summary

Summarized wtih ChatGPT

AI Chatbots like Chat GPT value deep, easy-to-read content over classic SEO factors for citations and mentions. Brand popularity strongly influences whether a brand is mentioned in AI Chatbots. Technical issues like blocking crawler access can hurt AI visibility and referral traffic.

Key takeaways:

1. Focus on creating comprehensive, readable content with high word and sentence counts.
2. Build brand popularity through search volume and online presence to increase AI mentions.
3. Check and fix any technical blocks in robots.txt or CDN to ensure AI Chatbots can access your site.

Highlights from Article

Takeaway: Classic SEO metrics don’t matter nearly as much for AI Chatbot mentions and citations. The best thing you can do for content optimization is to aim for depth, comprehensiveness and readability (how easy the text is to understand).

The two factors that stand out are sentence and word count, followed by Flesch Score.

Content depth (word and sentence count) and readability (Flesch Score) have the biggest impact on citations in AI Chatbots. This is important to understand: Longer content isn’t better because it’s longer, but because it has a higher chance of answering a specific question prompted in an AI Chatbot.

I found one factor that stands out more than anything else: Brand search volume. The number of AI Chatbot mentions and brand search volume have a correlation of .334 - pretty good in this field. In other words, the popularity of a brand broadly decides how visible it is in AI Chatbots

Takeaway: Popularity is the biggest criterion that decides whether a brand is mentioned in AI Chatbots or not. The way consumers connect brands to product categories also matters. Comparing brand search volume and product category presence with your competitors gives you the best idea of how competitive you are on Chat GPT & Co.

Classic SEO metrics don’t strongly influence AI Chatbot citationsContent depth (higher word and sentence counts) and readability (good Flesch Score) matter moreDifferent AI Chatbots have distinct preferences - monitoring multiple platforms is importantBrand popularity (measured by search volume) is the strongest predictor of brand mentions in AI Chatbots, especially in ChatGPTPrompt structure influences brand visibility and we don’t yet know how user phrase promptsTechnical issues can sabotage AI visibility - ensure your site isn’t accidentally blocking LLM crawlers through robots.txt or CDN settings

All material owns to the authors, of course. If I’m highlighting or writing notes on this, I mostly likely recommend reading the original article, of course.

See other recent things I’ve read here.