Who is Talking to My Users?
Note: These are automated summaries imported from my Readwise Reader account.
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Summary
Summarized wtih ChatGPT
AI summaries reduce user clicks on search results by nearly half, causing less traffic to websites. AI platforms crawl much more content than they send back as referrals. This changes how users find information and challenges website businesses to adapt.
Key takeaways:
- Expect lower website traffic from search engines.
- Focus on content that works well with AI summaries.
- Explore new ways to engage users beyond traditional clicks.
Highlights from Article
But that might all be about to change : Pew Research’s July 2025 study reveals users click just 8% of search results with AI summaries, versus 15% without - a 47% reduction. Only 1% click through from within AI summaries.
- Huge drop off in clicks with AI results (from 15% to 8%.
The bigger point is AI systems disintermediate the user & publisher relationship. Users prefer aggregated AI answers over clicking through websites to find their answers.
- Drop in clicks isn’t the big issue - the fact that publishers are now aggregated is.
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