Recent Publications and Speaking Engagements
This is a selection of my media appearances, podcast interviews, and speaking engagements. I frequently speak about B2B marketing strategy, content that earns attention, global logistics innovation, and the intersection of technology and traditional industries.
Looking for a speaker? Get in touch – I'd love to share insights about marketing that works, supply chain technology, or how to explain complex topics simply.
2025
From Spreadsheets to Spotlights: Building a B2B Audience with Boring Data
Keynote sharing the playbook that turned freight pricing data into a full-funnel brand engine—and how any company can do the same with their own (seemingly dull) metrics.
How to Build a High-Value, Data-Driven PR Engine
Discussing data-driven approaches to PR, the importance of understanding your users, and building a high-value media strategy in complex industries. 37-minute deep dive into strategic communication and digital marketing.
Aleph Webinar: The Future Of SEO - Everything You Were too Afraid to Ask
Hosted webinar exploring the intersection of AI and LLMs with SEO strategy, addressing key questions about the future of search and content discovery in an AI-driven world.
Speaking at AI Search Summit 2025
Discussing the future of AI-powered search and its impact on content discovery and information retrieval.
Wix Podcast Appearance
Discussed the evolution of B2B marketing, data marketing, and how to drive user value with research.
BBC Radio Interview
Featured on BBC Radio discussing global supply chain resilience in the face of new tariffs.
Marketing Envy: AI, PR and SEO In The Future
2023
Oktopost Podcast Appearance
Deep dive into B2B social media strategy, content distribution, and how to measure the real impact of social media marketing in complex sales cycles.
Global Logistics and Supply Chain Strategies Book Chapter
2022
People in Maritime Podcast
New York Times Article
Featured in the New York Times' coverage of how digital platforms are transforming the logistics industry during the pandemic, highlighting Freightos' role in modernizing freight booking and management.
2021
The supply chain crisis isn't just about consumer behavior - it's about decades of industry cost-cutting
Contributed article explaining how the supply chain crisis stems from industry cost-cutting rather than consumer behavior.
Anything that Moves Podcast
Alibaba.com Transformer Webinar
Order your Christmas presents now - the shipping crisis isn't ending anytime soon
Contributed article advising early holiday shopping due to ongoing shipping crisis.
Disrupting Logistics Book Chapter
2020
Jerusalem Post Article
Featured in the Jerusalem Post for creating pandemic-themed versions of classic children's books, helping families explain COVID-19 to their kids in a relatable way.
2019
Marketing Envy Speaking Event
Wall Street Journal Article
Featured in the Wall Street Journal's coverage of Israel's tech sector and the unexpected persistence of fax machines in modern business.