What Would You Do…If You Saw An Awesome Ad Campaign
Just came across this gem of an ad campaign for the NY Lottery. Fantastic visual style and incredible copy that has you thinking like you might like to think a billionaire thinks. I (think) I love it.
More of this series is available here. I’m glad I didn’t come across this when it came out, letting me discover it now. There is just something about the sparse visual horizon that draws you into the character’s psyche. This is all win.
Via Aron Fried on Twitter