👋 I'm Eytan. I love unique & thoughtful marketing that earns attention. I also like nice socks.

I help global trade tick as Freightos' CMO. I (occasionally) interview marketing heroes on Marketers in Capes, share marketing thoughts, read a lot, decimate pizza, and love keyboard shortcuts. I also work with some outstanding tech companies to help out with their marketing.

You can get updated when I post new things here or keep on scrolling for the latest.

Five Latest Posts

Expertise Amplification: Perfecting B2B Content for Prospects Who Out-Expert Youposts

5 PR Marketing Truths That Will Supercharge Your B2B Media Gameposts

Creating Content in an AI Content Worldposts

Finding your (AI) Brand Voiceposts

Dani Peterman, Brand Marketing Leadpodcasts

Favorite reads

Lessons in Launching a Global Marketing Podcastposts

19 Timeless Reads That Will Make You A Better Digital Marketerposts

Playbooking Creativity: 6 Recipes From Real Creatorsposts

Wanna talk marketing? Or anything else? Drop me a line here.