👋 I'm Eytan. I love unique & thoughtful marketing that earns attention. I also like nice socks.

I help global trade tick as Freightos' CMO. I (occasionally) interview marketing heroes on Marketers in Capes, share marketing thoughts, read a lot, decimate pizza, and love keyboard shortcuts. I also work with some outstanding tech companies to help out with their marketing.

You can get updated when I post new things here or keep on scrolling for the latest.

Latest Reads

A Guide To Recording Authentic-ish Video Walkthroughsposts

Expertise Amplification: Perfecting B2B Content for Prospects Who Out-Expert Youposts

5 PR Marketing Truths That Will Supercharge Your B2B Media Gameposts

Favorite reads

Lessons in Launching a Global Marketing Podcastposts

19 Timeless Reads That Will Make You A Better Digital Marketerposts

Playbooking Creativity: 6 Recipes From Real Creatorsposts