Thoughts on marketing, technology and hummus2018-06-11T03:53:38+00:00

Thoughts on Marketing, Strategy and Hummus

Lessons in Launching a Global Marketing Podcast

In this post, I take a look at what I wish I knew when starting a podcast, the technical process, some hard-learned tips around the content and format, and some important takeaways going forward. Hope this helps you get your podcast off the ground! This article also appears on the [...]

June 2nd, 2020|Categories: Uncategorized|

Children’s Books….Remade For Corona

COVID19 has been hard, especially while balancing work, a marketing podcast, and two (beautiful, adorable and) very, very cooped up toddlers. So after my mother forwarded me an amazing Alexander and the Day That Blended Into Every Other Day Like Some Kafkaesque Nightmare with No Merciful End in Sight (see [...]

April 22nd, 2020|Categories: Uncategorized|

2019 Next Case Presentation

Marketing conferences are fluff. Or usually are. Which is why I appreciate NextCase's approach - a series of twenty minute case studies, focusing on things that actually worked. The following is the deck I presented at the event this year, focusing on account-based content distribution and a methodology for low-cost [...]

December 5th, 2019|Categories: Branding, Content Marketing|

Seven Startup Branding Lessons Learned the (Very) Hard Way

(This article originally appeared on Aleph.vc's Medium blogroll here.) Six and a half years ago, I got called out on my branding ignorance. I deserved it. I was interviewing for the first marketing role at Freightos, sitting on Zvi Schreiber’s back porch, when he looked up from my resume and asked: [...]

November 19th, 2019|Categories: Branding|

Planning for Busy Season – Marketing Cadences

I'm a big believer in just shipping. Not necessarily freight (although I do like that too). Nearly all of the projects I've worked on that didn't work had an element of over-production or  effort that could have been avoided if I had compromised (a bit) on quality and then iterated. [...]

July 30th, 2019|Categories: Marketing Strategy|

Account-Based Content Marketing: Three Case Studies

B2B is hard. Getting attention, especially from senior decision makers, is down-right impossible. And outbound sales just isn't the way to go. So while buyers are building up castle walls to push back against the attention-grabbers, most marketers are responding with brute force, trying to knock down the walls. What [...]

November 21st, 2018|Categories: Content Marketing|

Bulk Extract Logos from Emails [Hack of the Day]

This one is going to be short but sweet. I constantly find myself needing to aggregate dozens of logos from email address domains (customers, event attendees, whatever). I have a great Keyboard Maestro macro for grabbing Google Image results for transparent logos but that still requires doing one at a [...]

November 12th, 2018|Categories: Automation|
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