Thoughts on Marketing, Strategy and Hummus
Children’s Books….Remade For Corona
COVID19 has been hard, especially while balancing work, a marketing podcast, and two (beautiful, adorable and) very, very cooped up toddlers. So after my mother forwarded me an amazing Alexander and the Day That Blended Into Every Other Day Like Some Kafkaesque Nightmare with No Merciful End in Sight (see [...]
2019 Next Case Presentation
Marketing conferences are fluff. Or usually are. Which is why I appreciate NextCase's approach - a series of twenty minute case studies, focusing on things that actually worked. The following is the deck I presented at the event this year, focusing on account-based content distribution and a methodology for low-cost [...]
Seven Startup Branding Lessons Learned the (Very) Hard Way
(This article originally appeared on Aleph.vc's Medium blogroll here.) Six and a half years ago, I got called out on my branding ignorance. I deserved it. I was interviewing for the first marketing role at Freightos, sitting on Zvi Schreiber’s back porch, when he looked up from my resume and asked: [...]
Planning for Busy Season – Marketing Cadences
I'm a big believer in just shipping. Not necessarily freight (although I do like that too). Nearly all of the projects I've worked on that didn't work had an element of over-production or effort that could have been avoided if I had compromised (a bit) on quality and then iterated. [...]
Weapons of Trust: How The New York Times Turned Brand Trust Into Profit
Three Lessons From Successful Brands Today While Buzzfeed created listacles of employees to lay off, the New York Times saw $700 million in revenue, hitting its largest headcount ever. This was somewhat surprising for a media format that was supposed to be dead. From a marketer’s perspective, I see the [...]
The Mac Productivity Toolkit (20 Mac Apps That Will Change Your Life)
I still remember the aha moment when I learned that F4 toggles between anchoring rows and columns in Excel formulas. And despite I the world’s worst memory, I seem to remember keyboard shortcuts, mostly because of the carrot that they they help recover hours of my week. So after fielding a couple [...]
Account-Based Content Marketing: Three Case Studies
B2B is hard. Getting attention, especially from senior decision makers, is down-right impossible. And outbound sales just isn't the way to go. So while buyers are building up castle walls to push back against the attention-grabbers, most marketers are responding with brute force, trying to knock down the walls. What [...]
Bulk Extract Logos from Emails [Hack of the Day]
This one is going to be short but sweet. I constantly find myself needing to aggregate dozens of logos from email address domains (customers, event attendees, whatever). I have a great Keyboard Maestro macro for grabbing Google Image results for transparent logos but that still requires doing one at a [...]
Three Lessons From Mixpanel’s Amazing Homepage
I came across Mixpanel's website and was really impressed by how tight their copy is. Seriously, check this out: I notice a couple of things here. They're really sure what their core value is. It's right there, in huge letters. It may be specific enough to alienate some people, but it [...]