Thoughts on Marketing, Strategy and Hummus
Account-Based Content Marketing: Three Case Studies
B2B is hard. Getting attention, especially from senior decision makers, is down-right impossible. And outbound sales just isn't the way to go. So while buyers are building up castle walls to push back against the attention-grabbers, most marketers are responding with brute force, trying to knock down the walls. What [...]
Bulk Extract Logos from Emails [Hack of the Day]
This one is going to be short but sweet. I constantly find myself needing to aggregate dozens of logos from email address domains (customers, event attendees, whatever). I have a great Keyboard Maestro macro for grabbing Google Image results for transparent logos but that still requires doing one at a [...]
Three Lessons From Mixpanel’s Amazing Homepage
I came across Mixpanel's website and was really impressed by how tight their copy is. Seriously, check this out: I notice a couple of things here. They're really sure what their core value is. It's right there, in huge letters. It may be specific enough to alienate some people, but it [...]
Scaling a 10K+ Reader B2B Newsletter in 2 hours/month [How To]
The I’m-too-busy-to-read-this overview: Newsletters that provide value are damn helpful You can automatically curate them by combining Twitter lists, internal Slack channels, and some clever Zapier kung-fu (I walk though this process below) My personal favorite newsletter metrics to track are user interactions for prospect segmentation and opens/sends Facebook [...]
Zapier’s 3 Steps To Build A Die-Hard User Base
The I’m-too-busy-to-read-this overview: Get to know your high-expectation user who can recognize maximum product benefit. A brand that speaks your users’ language is a force multiplier. Experiencing user pain first-hand is a must to nail product messaging. Find the forums where your users spend time. Spend all day there. Run [...]
19 Timeless Reads That Will Make You A Better Digital Marketer
*This post is regularly updated. It's now up to 19. The internet is packed with hordes of marketers marketing to marketers about marketing. Which sucks when you're trying to up your game. But every once in a while, I come across an article, book, or slide deck that actually educates, [...]
6 Content Marketing Lessons From Fake News
84% of Americans think they know the difference between fake news and real news. They’re wrong. A Buzzfeed survey found that 75% of Americans have been fooled. We may be on the lookout but fake news still penetrates our hardened Internet attention defenses. This is an unmitigated disaster for media producers and consumers, [...]
Life for Marketers Is About To Get Harder. Here’s Why.
This isn’t unique to marketing. In the field of biomedicine alone, two papers are published every minute on PubMed. And they’re also turning to aggregators. But here’s the thing - aggregators that control information overload doesn’t actually improve how well people remember things.
Playbooking Creativity: 6 Recipes From Real Creators
The recipe for the internet is 99.9% crap, 0.1% creative inspiration. Unfortunately, like most digital marketers, I've played my fair role in creating crap. But hiding under the mountains of terrible articles are incredible, mind-blowing pieces. Articles that trigger a sense of longing before you even reach the end. Videos you can't stop watching. [...]