Eytan Buchman
VP Marketing @ Freightos
♡ Marketing

Thoughts on marketing, technology and hummus2018-06-11T03:53:38+00:00

Thoughts on Marketing, Strategy and Hummus

Account-Based Content Marketing: Three Case Studies

B2B is hard. Getting attention, especially from senior decision makers, is down-right impossible. And outbound sales just isn't the way to go. So while buyers are building up castle walls to push back against the attention-grabbers, most marketers are responding with brute force, trying to knock down the walls. What [...]

November 21st, 2018|Categories: Content Marketing|

Bulk Extract Logos from Emails [Hack of the Day]

This one is going to be short but sweet. I constantly find myself needing to aggregate dozens of logos from email address domains (customers, event attendees, whatever). I have a great Keyboard Maestro macro for grabbing Google Image results for transparent logos but that still requires doing one at a [...]

November 12th, 2018|Categories: Automation|

Scaling a 10K+ Reader B2B Newsletter in 2 hours/month [How To]

The I’m-too-busy-to-read-this overview: Newsletters that provide value are damn helpful You can automatically curate them by combining Twitter lists, internal Slack channels, and some clever Zapier kung-fu (I walk though this process below) My personal favorite newsletter metrics to track are user interactions for prospect segmentation and opens/sends Facebook [...]

February 8th, 2018|Categories: Content Marketing, Email, Marketing Strategy|

Zapier’s 3 Steps To Build A Die-Hard User Base

The I’m-too-busy-to-read-this overview: Get to know your high-expectation user who can recognize maximum product benefit. A brand that speaks your users’ language is a force multiplier. Experiencing user pain first-hand is a must to nail product messaging. Find the forums where your users spend time. Spend all day there. Run [...]

January 8th, 2018|Categories: Branding, Insights, Marketing Strategy, Startups|

6 Content Marketing Lessons From Fake News

84% of Americans think they know the difference between fake news and real news. They’re wrong. A Buzzfeed survey found that 75% of Americans have been fooled. We may be on the lookout but fake news still penetrates our hardened Internet attention defenses. This is an unmitigated disaster for media producers and consumers, [...]

April 5th, 2017|Categories: Content Marketing, Marketing Strategy|

Playbooking Creativity: 6 Recipes From Real Creators

The recipe for the internet is 99.9% crap, 0.1% creative inspiration. Unfortunately, like most digital marketers, I've played my fair role in creating crap. But hiding under the mountains of terrible articles are incredible, mind-blowing pieces. Articles that trigger a sense of longing before you even reach the end. Videos you can't stop watching. [...]

December 14th, 2016|Categories: Insights, Marketing Strategy|Tags: , |