Thoughts on marketing, technology and hummus2018-06-11T03:53:38+00:00

Thoughts on Marketing, Strategy and Hummus

2019 Next Case Presentation

Marketing conferences are fluff. Or usually are. Which is why I appreciate NextCase's approach - a series of twenty minute case studies, focusing on things that actually worked. The following is the deck I presented at the event this year, focusing on account-based content distribution and a methodology for low-cost [...]

December 5th, 2019|Categories: Branding, Content Marketing|

Seven Startup Branding Lessons Learned the (Very) Hard Way

(This article originally appeared on Aleph.vc's Medium blogroll here.) Six and a half years ago, I got called out on my branding ignorance. I deserved it. I was interviewing for the first marketing role at Freightos, sitting on Zvi Schreiber’s back porch, when he looked up from my resume and asked: [...]

November 19th, 2019|Categories: Branding|

Planning for Busy Season – Marketing Cadences

I'm a big believer in just shipping. Not necessarily freight (although I do like that too). Nearly all of the projects I've worked on that didn't work had an element of over-production or  effort that could have been avoided if I had compromised (a bit) on quality and then iterated. [...]

July 30th, 2019|Categories: Marketing Strategy|

Account-Based Content Marketing: Three Case Studies

B2B is hard. Getting attention, especially from senior decision makers, is down-right impossible. And outbound sales just isn't the way to go. So while buyers are building up castle walls to push back against the attention-grabbers, most marketers are responding with brute force, trying to knock down the walls. What [...]

November 21st, 2018|Categories: Content Marketing|

Bulk Extract Logos from Emails [Hack of the Day]

This one is going to be short but sweet. I constantly find myself needing to aggregate dozens of logos from email address domains (customers, event attendees, whatever). I have a great Keyboard Maestro macro for grabbing Google Image results for transparent logos but that still requires doing one at a [...]

November 12th, 2018|Categories: Automation|

Scaling a 10K+ Reader B2B Newsletter in 2 hours/month [How To]

The I’m-too-busy-to-read-this overview: Newsletters that provide value are damn helpful You can automatically curate them by combining Twitter lists, internal Slack channels, and some clever Zapier kung-fu (I walk though this process below) My personal favorite newsletter metrics to track are user interactions for prospect segmentation and opens/sends Facebook [...]

February 8th, 2018|Categories: Content Marketing, Email, Marketing Strategy|